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There is a very unique event happening in Phoenix on December 3rd for all musicians. The Musicians Mastermind Sessions Program is coming to the Sheraton downtown, bringing professionals from the music industry to collaborate and personally advise a select 25 musicians. This is a great opportunity, especially for those starting out who don’t know where to begin in this age of self-promotion in a digital market. Burning Hot Events was able to learn all the details from Ricardo Luis Cañez, one of the creators of MMS, in the Q & A below…
Tell me a little about yourself and how Musicians Mastermind Workshops got started…
I’ve been involved in music, entertainment since 1980. First as a musician, then DJ. Also during that time, we produced and promoted concerts in the Phoenix area. Other musicians would hire me to create their promotional material and consult on their career path. I’ve also handled event production, have been a keynote speaker on music and marketing, and have helped others with their event businesses.
In 2015, I started Fermata Media Group as an agency whose mission is to help musicians and creators achieve a career that will sustain them artistically and financially. Fermata started as more of a digital marketing company, creating websites and managing social media for our clients. We also connected clients to those in the industry that could help them, as well as offering career advice.
Wow, you’ve been all over the industry. In your opinion, who would benefit most from attending an event like this?
The Musicians Mastermind Sessions Program has been something that we’ve been developing for about three years. We’ve taken 37 years of observing, learning and experiencing both the good and bad, researched the music industry and talked to a ton of musicians in all genres of music to see what was missing for them to succeed. It’s our passion to give back from what we’ve learned. The industry changes practically every day and if musicians don’t understand how to navigate and keep up with the latest music creation technology and marketing techniques, they’re going to be left behind.
Our goal with MMS is to give them a different perspective on how to succeed in an industry that is not receptive to the needs of all musicians; just the ones that they can control to make the most money. It’s time musicians control their own brand, dictate how their music is created, who they’re trying to reach and what steps need to be taken to have a long career and be respected as artists. Indie musicians and Hip Hop artists get it. Be a music entrepreneur, build your support system and control your career.
Any musician, songwriter, producer should attend the workshop. It doesn’t matter what genre, level of experience or age they are. We can all learn from each other. That’s the beauty of a Mastermind. We all share our knowledge and experience so that we all come away better musicians and people. If music is your life and you’re unsure of what the next steps should be, this is for you.
High school and college students should attend to get a better understanding from established musicians and experts on what to expect as they enter the industry. They’ll gain a different perspective that is not taught in schools.
So this is definitely a great place to start. Who are the professionals scheduled to be at this event?
We’ve put together a great set of presenters for this session.
Rene Camacho and JV Collier are professional bassists from Los Angeles with over 25 years of touring and recording experience each. See their bios on the site for the impressive list of artists they’ve performed with. They’ll have stories what it takes to be a musician on the road and the studio and still have a real life.
Jenn Kaye is a communications coach who will get everyone to discover their true “why”. To dig deep and understand why they do what they do. To set a foundation for their career.
Krystle Delgado is an Entertainment Attorney and is also a singer, composer, producer who is a rising star in pop music as “Miss Krystle”. She’ll talk about the legal issues all musicians need to know. Copyrights, trademarks, contracts, etc. She’ll also talk about her experiences as a performer.
Angelina Greer is the owner of NThreeQ Media, a full service marketing agency. She’ll share her knowledge on “Disruptive Innovation”. How to start getting noticed and continuing to move up and create your brand. She’ll give information on how to utilize digital marketing.
Ed Baker has over 20 years in the industry having worked with Linkin Park, matchbox 20, Regina Spektor and many others. Ed will talk about career paths and how to work with a management agency.
Bjorgvin Benediktsson is a musician and audio engineer who has written books on studio techniques. He’ll share his thoughts on setting up a home studio to give your music a polished professional sound.
All their bios and website links are on our website:
That is an amazing group with so much experience to share. Can you give us some examples of what will be happening in this busy one day session?
This is a great team to learn from. There will be Q & A throughout the sessions. It will be interactive and fun, without being intimidating. Everyone will leave informed and more confident about the course of their career. The networking alone among the attendees and the presenters is something you can’t get through online courses or just by Googling. This is why we feel that this live setting is best. There’s accountability and support from everyone.
Sounds like a great environment to learn in. What should attendees know before purchasing tickets? Limits or rules?
We’d like to have artists who are serious about learning and advancing their careers attend. Those who value their talent, fellow musicians and audience. Those that want to see music and musicians get the respect and rewards they deserve. Those willing to share and learn.
We don’t want those who think they know it all or don’t respect themselves or their audience. If you can’t share or take advice from others, this is not for you. It’s too bad, because they might learn something. This is our opportunity to give back to the music community. For attendees to learn from our experiences and to motivate young and aspiring musicians and creators.
We are only taking the first 25 musicians who sign up for this workshop. We want to keep it small so that everyone gets the most value from the workshop.
You must come in with an open mind, be ready to engage with all who are there, be willing to learn and then take action on what you experience. Students can get a discount on this session because we want to encourage them to learn from the best. They can bring one parent or guardian with them at no extra cost to sit in on the sessions. We start at 9:00 AM and end at 5:30 PM on Sunday, December 3rd at the Sheraton Crescent Hotel in Phoenix. All the registration details are on the site.
Once registered, musicians can email us a sample of their music, which we’ll play that day to get them more visibility. There are other perks that are on the website. We’ll also be a networking happy hour after the sessions so they can interact with everyone who attends
Our promise to all the attendees is:
We won’t waste your time!
I know everyone will appreciate that promise. Lastly, where, when, and how much are tickets? Are there any discounts for students?
Early registration tickets are $595.00 per attendee until November 27th.
After the 27th they are at the regular cost of $695.00.
Student tickets are $495.00, including one adult. A copy of their school ID is required to purchase the ticket.
Again, we are limiting attendance to the first 25 who register. The Sheraton Crescent has special room rates for this workshop.
If you were to work with the presenters individually, it would cost you between $5,000 – $6,000 for their services. We wanted to keep cost down so that everyone benefits from the workshop. We are passionate about creating value to all musicians and creators.
That’s a terrific deal! Anything else you want to mention about the event?
We’re here to help. We’re here to inspire and motivate. We’re here to make an impact. We’re here for all musicians, songwriters and producers who want more control. We are especially here for students who need to know what to expect as they continue on their musical journey. We want to give you a head start, a push, a “lightbulb” moment or two. Details and registration: HungerFeedsTheDream.com/Phoenix
You can reserve your seat to
The Musicians Mastermind & Workshop Sessions (Phoenix)
on their website.
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